Strategy. Marketing. Real Growth.
We work with creators, startups, and everyday hustlers to turn ideas into brands. From content strategy to full-scale marketing plans, we help you get seen and sell smart.
About Gaspar & Infante Consulting
We started Gaspar & Infante Consulting with a simple belief: great ideas deserve better execution.Whether you’re building your first offer, running a local shop, or trying to grow your brand online, we help you move from scattered ideas to focused strategy — and from stuck to scaling.What We Do
We specialize in two core areas:
→ Business strategy grounded in research, insight, and real-world application
→ Marketing and content systems that are clear, sustainable, and built to actually convertWe don’t do fluff. We do the real work: making your business make sense — to your audience, to investors, and to yourself.Why We Exist
Because too many smart people stay stuck.
They’ve got the passion, the talent, even the product — but no roadmap. We’ve seen it over and over: good ideas fail because of poor structure, sloppy messaging, or chaotic execution. Our job is to fix that. We bring the frameworks, the market insight, and the hands-on support to take your business from idea to traction — and beyond.
Who We AreJonathan D. Gaspar
John is the public face of the firm and the lead consultant behind our client strategies. He’s a former PhD student in Clinical Psychology, holds a master’s in Counseling, a bachelor’s in Psychology, and is currently completing his MBA at Texas Tech University with a focus in Marketing Analytics.John blends the rigor of academic training with startup grit. He’s been trained in the National Science Foundation’s I-Corps program for product development and has deep experience in consumer insight, brand strategy, and applied research. He’s also certified in Meta and Google’s digital marketing programs and knows what it takes to turn research into revenue.Rowen Infante
Rowen is the quieter half of this duo — a behind-the-scenes builder focused on messaging, systems, and scalable infrastructure. Rowen’s voice drives the creative direction behind our content strategies, growth playbooks, and UX-centered brand work. Think of him as your favorite strategist's strategist — the one who sees both the map and the terrain.Together, we’ve helped entrepreneurs, therapists, creators, and local business owners find clarity, focus, and growth — not through guesswork, but through strategy that sticks.
Services
Strategy & Business FoundationsBusiness model developmentIdea validation & customer insightLean Canvas & Go-to-Market strategyMonetization roadmappingBrand positioning & unique value propositionCompetitive analysis & niche research1-on-1 consulting (Zoom or in-person)Product & offer feedbackLaunch planning supportBasic coding for MVPs (HTML, Python, Java)Business plan writing (decks, outlines, projections)I-Corps style discovery & researchLocal & national startup support
Marketing Strategy & Brand DevelopmentFull campaign planning (social, email, web)30/60/90-day marketing roadmapsFunnel & lead-gen structureKPI dashboards & performance trackingBrand tone of voice & identity systemsStorytelling & content pillarsTagline & messaging hierarchyMoodboards & creative direction kitsContent audits & brand refreshesMarket segmentation & targetingPsychology-backed audience personasLocal & digital outreach plans
Digital Presence & Social Media
Platform-specific strategies(IG, TikTok, Meta, LinkedIn)Content calendars (1–3 months)Caption writing & CTA structureHashtag research & audience targetingAnalytics & engagement optimizationGoogle Business profile setup & SEOLink-in-bio strategy (Stan Store, Linktree, etc.)Landing page builds (Carrd, Notion, Framer)Website audits & creative feedbackHubSpot & CRM setup guidanceMeta & Google Analytics certified supportDIY tools for solopreneurs
Contact
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Our Work
Senda Primera
Education for the Next Generation
www.sendaprimera.comWe helped Senda Primera go from concept to launch by building a brand identity that resonates, crafting messaging for both parents and students, and establishing a social media presence focused on trust and transparency.Services Provided:Brand Strategy & NamingLogo and Visual DirectionLocal SEO SetupSocial Media Launch Plan (Instagram + Facebook)Outreach Strategy to Schools & ParentsWeb Structure Guidance (Landing Page Copy + UX)
aMiGOMental Wellness, Reimagined with AIOur Role:
We led the product and brand strategy from the ground up, helping define key personas, tone of voice, and platform positioning. We also guided user discovery interviews and competitive analysis to refine both product features and go-to-market messaging.Services Provided:Customer Discovery & Persona DevelopmentBehavioral Strategy & User Journey MappingLanding Page Messaging & DesignBrand Voice (Five-Persona System)Competitive Analysis (Replika, Woebot, Duolingo)I-Corps Program Strategy SupportPitch Deck Writing